Piotr Gerus

I create AI-based systems and websites, and run digital marketing campaigns.

Piotr Gerus — a short portrait shot, no sound.
See what is running here
working in marketing
since 2020
campaigns delivered
300+
working with AI
since 2023
verified credentials
5

Campaigns. Websites. AI.

Choose Campaigns, Websites or AI to see what I do and which tools I use.

PERFORMANCE MARKETING

I run campaigns on platforms including Google Ads, Meta Ads and LinkedIn Ads.

I work with Google Ads, Microsoft Advertising, Meta Ads, TikTok Ads and LinkedIn Ads. I also set up measurement, check lead quality and pass campaign data into the CRM.

If forms are coming in but sales does not want the leads, optimising the ads alone will not fix it. You need to see what happens to each lead afterwards.

  • 01
    CampaignsSetup, testing and ongoing optimisation across paid channels.
  • 02
    MeasurementGA4 and GTM: events, conversions and the quality of acquired traffic.
  • 03
    What happens to a leadScoring, routing and passing campaign data into the CRM.

Google Ads, Microsoft Advertising, Meta Ads, TikTok Ads and LinkedIn Ads drive traffic. A lead passes through analytics, automation and AI analysis into the CRM and sales.

Tools and scope
  • Google Ads
  • Microsoft Advertising
  • Meta Ads
  • TikTok Ads
  • LinkedIn Ads
  • GA4
  • GTM
  • CRM
  • automation

WEBSITES

I design and build websites and online shops.

I can work with WordPress or write a site from scratch. I handle its structure, content, visual design, code, SEO and analytics.

First I establish what the site needs to do and who will maintain it. Only then do I choose the technology.

  • 01
    Site planThe goal, information structure and the path to an enquiry or purchase.
  • 02
    Design and buildInterface, frontend, backend, WordPress or custom code.
  • 03
    After launchTechnical SEO, analytics, performance, integrations and maintenance.

A website is made of content, UX, design, frontend, backend, SEO and analytics. Every layer leads to the finished site online.

Tools and scope
  • UX
  • design
  • HTML
  • CSS
  • JavaScript
  • PHP
  • WordPress
  • WooCommerce
  • APIs
  • SEO
  • GA4

AUTOMATION AND AI

I implement AI for work that is still being done by hand.

These tools can classify leads, extract data from documents, search company knowledge or prepare summaries. I connect models to APIs, data and the tools a company already uses.

We start with one process and one number: how much time or work it should save. If the test version does not help, we do not keep adding features.

  • 01
    Leads and marketingClassification, scoring, routing and automatic summaries.
  • 02
    Documents and knowledgeData extraction, RAG knowledge bases, chatbots and information retrieval.
  • 03
    Connected to the businessAPIs, n8n, Make, validation rules and human review where it is needed.
Tools and scope
  • automation
  • RAG
  • chatbots
  • AI agents
  • APIs
  • n8n
  • Make
  • CRM
  • validation
INPUT
  1. DATAcompany context
  2. MODELmatched to the task
  3. CODElogic and integrations
  4. INTERFACEa tool for people
  5. PROCESSworks in the company

A task enters the data, model, code, interface and process layers — and comes out as a finished result. The counter tracks completed runs.

Ask this website.

This is a working demo. The model answers from information stored on this site and shows which sources it used. It can still be wrong.

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Enter: send · Shift+Enter: new line

Cloudflare Turnstile protects this form. After verification, your question and selected language are sent to the AI provider. Details in the privacy policy. Do not enter personal or confidential data.

READY · MODEL + BASE

Ask my AI model a question

You can ask about services, advertising budgets, experience, credentials and how I work, among other things.

Knowledge-base entries: 196.

Answer basis
  • Website knowledge base
How it works
  1. Where the facts come from

    The model receives the information stored in this site’s knowledge base.

  2. What it does with a question

    It writes an answer after you ask and lists the sources it used.

  3. Where the risk remains

    It is still a language model. I will personally confirm engagement terms and other important details.

The questions that come up most.

Before you write — short answers to what companies ask at the start.

Working together

Do you only work with companies in Warsaw?

No. I am based in Warsaw and meeting in person is easiest here, but most projects run remotely — for companies across Poland and the EU.

How much does it cost?

Every quote is individual, prepared once I know the scope — the same tools mean very different work in different companies. The consultation where we define that scope is free.

What is your experience?

I have worked in digital marketing since 2020 and with AI since 2023. Five credentials — including Google and Google Cloud — can be verified with the issuers in the section above.

Who owns the site, the domain and the ad account when we part ways?

You do. The site code belongs to the client along with the access, the domain is registered to you, and campaigns run inside your ad account — the history and the data stay with you.

AI and automation

What exactly do you do with AI?

I build LLM automations, RAG knowledge bases and API integrations. This website includes an example: the model writes an answer from the information it receives and selects a local animation to go with it.

Do you use ready-made tools or write code?

I use Make and n8n. When a ready-made tool limits the project, I write custom code and connect models through their APIs.

Can you build me a chatbot like the one on this site?

Yes — I build chatbots answering from a company knowledge base, content generators that hold an agreed style and document search. You do not need a SQL database: structured HTML pages, XLSX and CSV files or documents can be the source.

How do I know the AI on this site does not make things up?

You cannot know that with certainty. The model receives a knowledge base and is instructed not to invent facts about Piotr, but it can still make a mistake or misread a fact. The listed sources help you assess the answer; they do not guarantee it is correct.

Where do you start an AI implementation?

I start with one process where we can measure time saved or an improvement in results. The implementation includes an operation log and a review point where a person can check or correct the output.

Do you run AI training?

Yes. I show the team where AI can speed up their work and how to use the tools day to day. After implementation, I also teach them how to operate the solution so the team can use it independently.

What happens to a question I type into “Ask this website”?

The valid question, language, date, processing outcome, processing time and your IP address go into an internal log with a 90-day retention window. If the model is available, its text is sent to the external provider that generates the answer — so do not enter personal or confidential information. The privacy policy has the details.

Websites and shops

WordPress or custom code?

I build WordPress sites, including with Divi, and I also write them from scratch. This site runs on plain PHP; for a different project, WordPress may be the better choice.

Will you take on an existing site you did not build?

Yes — fixing, speeding up or rebuilding: I start by checking what is there and what breaks. Once the site is live I can also take over technical care, hosting and the domain.

Do you build online shops?

Yes — on WooCommerce or Shopify. I pick the platform for the size of the shop and how you want to run it afterwards.

Campaigns and measurement

Will you take over campaigns from a previous agency?

Yes, I will take over campaigns or an account from an agency or freelancer. I start by auditing what is already there, so we do not throw away what works.

What ad budget do I need to start?

I run Google Ads and Meta Ads from 4,000 zł of monthly media budget, TikTok Ads from around 5,000 zł and LinkedIn Ads from 6,000 zł. My fee is separate and quoted individually.

Can you help with a Google Business Profile?

Yes — I will set it up, fill it in and tune it for local search.